Suburban Regional Shopping

Running head CAN THE MAGIC BE RESTORED? suburban Regional Shopping Malls Can the Magic Be Restored? Stephanie Austin velocity Iowa University Suburban Regional Shopping Malls Can the Magic Be Restored? animadvert yourself as the conductor of a struggling local suburban regional grazeping mall. What do you think the mall should do to improve its carrying into action? According to the textbook, the retail life cycle consists of the introduction, growth, maturity, and dec place. (Perreault, Jr. Cannon, & McCarthy, 2011) To conceal a local suburban regional obtain mall from reaching its decline, unmatchable essential spend time and money during the maturity phase to keep with todays trends. If a mall is declining, a animal trainer must larn more department or anchor stores to cast in business. Fill other(a) spaces with specialty stores, offering products that consumers providet get anywhere else. Another option for managers is to find a niche in the community that leave beh ind draw consumers in. A suggestion that was used in the book was to hyperkinetic syndrome entertainment to the center of the mall.The entertainment can be anything from vacation shows, occasional concerts, a playground for kids, or even only when an open area with comfortable resting spots where customers can relax and de-stress. A perfect type of idea would be a small hot chocolate house type of area that serves coffee and soda with a waitresses on staff to cater to each patrons needs. Especially during the holiday season, this would be a great relaxing way for customers to rest their feet and gain vigor their thoughts before heading to the succeeding(a) store on the list. Another motley that would need to be made is changing store configurations, referred to as zonary merchandising.This is where you group together stores that serve the same basic need and draw the same basic shoppers. This volition help those shoppers that come to the mall to get a specific product. They then will hit the other stores that change similar products to what they are hanging for and possibly stroll on into a raw(a) store. The most common use of zonal merchandizing has been used in food courts, which has been proven effective. several new building projects have incorporated zonal merchandising principles, including Rivertown Crossings in Grand Rapids, Mighigan, which rouped some categories of stores by product line carried, and Park Meadows in Denver, Colorado has grouped stores by customer lifestyle. Attempts to reconfigure alive centers around zonal merchandising ideas, such as the changes at Glendale genus Galleria in Glendale, California, seem to be successful as well. (insert book authors) The pull through thing and possibly most important thing a manager should do is create a mall website that lists all the stores, any contingent coupons, discounts, or specials that may be happening, as well as think to all the stores so a person can window shop before ev er stepping foot into the mall.One could even go as out-of-the-way(prenominal) as to offer discounts to those who shop online thru the mall website, therefore drawing craft to the website. Through the mall website, a consumer may find a interrelate to another store that he/she has heard of before and then can check out its merchandise. Possibly aiding that store in achieving another customer. What shop trends do you foresee over the next 10 years? How force these trends excise suburban regional obtain malls?Shopping trends over the next 10 years will include more technology with online shopping with tagging, kiosks for easy check-outs when a consumer does venture out, and apps that chuck up the sponge you to pay via smartphone. This will excessively bring many benefits to life like automatic checkout, as you head out, making cashiers less necessary in many categories. This means no more checkout lines and more service personnel to make your shopping experience a pleasure. T his is already happening in Japan and other counties outside the US. (site article)Shopping via tagging will be a new idea that will be a big hit. See a cute brace of shoes on the girl across the street? Consumer will full point and say tag it. The smartphone will search the internet for that product and allow the consumer to see it and purchase that pair of shoes, right then and there. Everyone has been somewhere where they see something they like on someone, but are too afraid to necessitate the person where he/she got the item or even how much they gainful for it. Experience Rethink author Brian Regienczuk has this to say, As you move through your day, it will be asier to tag items you like and buy them immediately or add them to your shopping list. For example, a purse or pair of shoes on a passerby catches your eye. You say tag item as you look at the item and immediately receive confirmation that the item has been identified. corrupt it now or add it to a list for later . (Year of article) These trends will affect suburban regional shopping malls negatively at first, but as time goes by, consumers will still be drawn to the feeling and concept of strolling through malls, talking with their friends, and paroozing in and out of stores.Things that will be at sea with the online shopping world. What new retail concepts can you identify? How might you nab about more? To learn about more, a mall manager could tour and visit other malls with similar demographics. What strategies do you suggest for learn about new retail concepts? To learn more about retail concepts, a company could hire a marketing firm and a technology firm to identify up and coming trends in the new markets. Certain firms specialize in this area.References Heller, L. (2011, April 20). The Future of Online Shopping 10 Trends to Watch. Retrieved from www. Forbes. com http//www. forbes. com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/ Perreault, Jr. , W. D. , Cannon, J. P. , & McCarthy, E. J. (2011). Basic Marketing A Marketing Stragety Planning Approach. overbold York McGraw-Hill/Irwin Company. http//experiencerethink. wordpress. com/2010/09/23/the-future-of-shopping-2020/