Analysis of the Strategic Decision of Apple Inc Essay

Analysis of the Strategic Decision of Apple Inc - Essay Example Hence, this study has strong relevance as well as significance in the field of business research. For this study, Apple Inc. has been chosen as the organization. The reason behind choosing Apple is the recent shift in the leadership of Steve Jobs to Tim Cook. Analyzing the strategic decision making of Apple will also help in clearly understanding the differences in strategic management approach. However to get further deep into the study, a brief synopsis of the chosen company are presented below. Apple: A Brief Synopsis Apple Inc., commonly known as Apple Computers is a US based Multinational Corporation, headquartered at Cupertino, California. The company was incorporated in the year 1976 and was founded by Steve Jobs, Steve Wozniak and Ronald Wayne. The role of Steve Jobs has been instrumental in transforming the company into one of the world’s largest MNCs. Apple is best known for its continuous innovation and trendy products. The company now operates in almost every part of the world and is regarded as the â€Å"home of innovation†. The company is involved in designing, developing and selling consumer electronic goods, personal computers and computer software. The company presently operates with 406 company owned retail stores. Some of the bestsellers of the company include hardware products such as iPhone, iPad, iPod and software packages such as iOS, iTunes and Safari Web browser among others. In the year 2007, the company was renamed by removing the word ‘computer’ from its name thereby making it apparent that the company will focus more on the consumer electronics segment. The major competitors of the company are Samsung Electronics, Nokia, Motorola and LG among others.... The information to be collected for a study is considered as one of the most important factors for satisfying the objectives of the study. Information related to the strategy of the company during the era of Steve Jobs and the current strategy of the company will be collected. This will help in contrasting the strategic management styles of the two leaders. In addition, raw data in the form of responses from the managers of Apple will be also collected so as to get a better understanding of the situation. Furthermore, information related to the strategic decision of Apple will be also gathered. Another aim of the study is to recommend Apple about how they can deal with the challenges of the future. In doing so, it is important to at first identify the potential threats of the company. The information required in this context is the previous performance of the company and the information about its internal environment. The data will be collected again from the managers of the organiza tion. However, the assistance of the secondary sources will be also taken. The important part of a study is the analysis of the data. This stage appears after the collection of data. As mentioned earlier, data will be collected from both primary and secondary sources. The analysis will be done qualitatively. Since the aim is to identify the differences in the strategic decision making process of Steve Jobs and Tim Cook, it is evident that the study does not include any kind of numerical data. Thus, conducting a qualitative research is justified.