Historical and Theoretical Studies Essay Example | Topics and Well Written Essays - 2000 words

Historical and Theoretical Studies - Essay ExampleInevitably, within this changing cultural climate, target took on new guises and performed new functions.During the early postwar period, which was matchless of economic, social and cultural reconstruction in the industrialized world, design played a crucial, although usually silent, spot. It became an important factor within two areas of postwar life the first as part of the need to create a national identity for products on the international market and the second in the formation of mass culture - both of them highly strong aspects of the world history of the post-1945 period (Bonsiepe, 1965).Within this economic rebirth the manufacture and trade of goods played a major role. The reasons for this resurgence were complex but the strongest stimulus, in addition to the numerous social and economic changes that occurred in these years, was the rapid development of technology. Many advances had been do during the Second World War, including the development of radar and work in aircraft production which, in Britain, was sustained into the 1950s. Perhaps the most significant development of the late 1940s, however, was that of the transistor which made possible the miniaturization of electronic equipment, including computers, which in turn were to play such a central role in the postwar period, both in the automation of production and in information retrieval (Stearn, 1968).As a result of the numerous social, economic and technological changes that... The lesson presented by the prewar USA example that design sells was learnt and digested and became one of the major strategies in most countries programmes of industrial reconstruction and within international trading in the postwar period (Rogers, 1946). Design in postwar Italy was quick to develop into a highly sophisticated merchandise exercise. Because its products were aimed from the beginning at a small, wealthy, international market, Italy was able to focu s on quality and esthetic knowledgeableness as the two defining characteristics of its consumer goods. This inevitably placed a strong emphasis on the role of the designers, giving them the sole responsibility of finding the right visual formula for the product. For the most part, disillusioned with prewar Rationalism because of its associations with fascism, they took their cue from contemporary fine art incorporating into many of their designs sensuous curves directly inspired by the abstract, organic sculpture of artists like Henry Moore, Hans Arp, Alexander Calder and Max Bill (qq.v.). The Turinese article of furniture designer, Carlo Mollino (q.v.), took this expressive aesthetic to an extreme in what he called his streamline surreal tables and chairs. As a result of this pioneering work Italy, in particular Milan, short became a centre for debate and discussion about progressive attitudes towards design, and the postwar Triennales, three-yearly exhibitions of design which ha d been initiated in the twenties (Huisman and Patrix, 1968). Mollino was the most idiosyncratic of the Italian postwar furniture designers. Based in Turin rather than Milan where most furniture designing went on, he developed a personal style