Television Advertisement Essay -- Communication, Media

tv receiver can be used to demonstrate the product in action, or to use colour and sound to build an atmosphere around the product, then enhancing its image (Fahy & Jobber, 2006). The emphasis for this thesis will be television ads, because of the some(prenominal) elements of television, sound, colour, sight and motion that aid the presentation of the message. Also the fact that Brassington and Pettitt (2000) surround that television is better for creating an advertisement message with emotional appeals, contributes to our concentration to television advertisements. The degree of television advertisement standardization/ interpretation at the world(prenominal) level refers mainly to the manipulation by the manager of the promotional variety elements (Bradley & Sousa, 2005). Supporters of standardization say a trend is sweeping both selling and advertising the movement to create products that ar manufactured, packaged and promoted the same itinerary around the world, regar dless of individual cultures (Mueller, 1989). According to Bradley & Sousa (2005) higher degree of variation is encouraged when the manager perceives great differences, in the economic environment and biography styles between the home and foreign country. On the one hand, those who admit the global standardization approach argue that a single television advertisement should be used in international markets to reduce total be and promote a global corporate image. On the other hand, those who support the internationalization school of thought see the need for marketing adaptation to fit the unique dimensions of each local market. (Vrontis, 2003). Countries differ widely in the availability, quality, coverage, audience, and cost of advertising media (Root, 1994). According to Laroche ... ... Paek (2007) observed that domestic brands were more possible than multinational brands to use localized Latin music and lyrics in the friar preacher Republic.Visual elementsColour is an esse ntial part of products, logos and advertising, and can be an effective means of creating and sustaining brand and corporate images in customers minds. Colours atomic number 18 known to possess emotional and psychological properties. The meanings associated with different colours are important to marketers when developing advertisements, because results have demonstrated that people of different cultures have various preferences for colour. It is important for marketers to understand which colours that people prefer. Consequently, managers must own that the meanings associated with some colours may be pan-cultural, regional, or unique to a given culture.(Hewett, Madden & Roth, 1999)