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Socio-cultural is used to refer to things relating to tender factors relating to a particular social club and its ideas, customs, and art. Firstly SAB Miller would have to consider entirely non-homogeneous cultural that they would have to consider because this involved different religions, determine, norms, ramble and folkways (Hernandaz, 2011) The one thing must first consider the respective(a) cultures and value of these locations regarding beer and alcohol consumption, the social behaviors regarding employees and customers, work situations and any dictation required to adapt to these cultures. The first elements to be examined atomic number 18 the cultures and values of each location in regards to the consumption of alcohol (Jiang, 2006). loving behaviors can vary greatly from one culture or nation to another. Being that there are so many different societal norms and intricacies involved in international pedigree it is of the ut more or less importance to stud y these issues before committing to international expansion. most of the issues involving social behavior in regards to employees and customers that should be considered before excrescence any international expansion project include attitudes towards women, spectral influences work ethics and attitude, values, social etiquette and manners, and ethical standards. stopping points can be classified as having an one-on-oneistic or collective attitude or a combination of the two. Individualistic societies value the individual and rely in having responsibility for ones profess destinies and actions. corporal societies value common interest, compliance to the group, collaboration, and cooperation (Chaney & Martin, 2011, p. 63). twain England and Mexico are considered to be individualistic, whereas China is more traditional and collective. When base into the Chinese culture, one would expect a culture misfortune in regards to language, currency, alcohol consumption, time scheduling overcrowding, working attitudes a! nd descent practices. Culture shock is...If you want to get a all-encompassing essay, order it on our website: OrderCustomPaper.com

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