introduction to marketing

Marketing: the delivery of customer value at a profit Marketing Vs Selling: Selling occurs only afterwards a harvesting is produced. Marketing starts long before a company has a growth. Core Marketing Activities Product learning R & D Communication Distribution Pricing attend to TRANSACTION MARKETING: trading of values between parties (either fiscal or barter transaction) RELATIONSHIP MARKETING: the process of creating, maintaining and enhancing brawny value-laden relationships with customers and other stakeholders Marketing Management: The analysis, planning, implementation and control of programmes shrewd to help selling. MARKETING MANAGEMENT CONCEPTS The production design The product excogitation The selling concept The Marketing concept The hearty marketing concept The production concept It holds that management should concenter on modify production and distribution efficiency because customers favor products that are easy and highly affordable (it is behind selling). This concept works wagerer when demand exceeds supply. The product concept Consumers choose goods that offer quality, performance and features. In that respect we should devote our efficiency in improving products (companies that prepare good research and study and technology follow this concept). It tail assembly lead to marketing myopia. The selling concept Consumers will non buy bountiful of a product unless we undertake a large-scale selling and promotion effort (i.e. unsought goods: encyclopedias, insurance). It aims on creating sales legal proceeding in the short- line not twist relationships. The Marketing concept Adding value to the customer much efficiently and more in effect than competitors. The focus is on customer take aims, and creating long stipulation relationships (i.e. Toyota). It works better when there is a clear wishing and when customers know what they want. The soc ietal marketing concept...If you want to get! a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper