Recommendations on a suitable market to enter, justifying its choice based on that country's competitiveness, political stability, infrastructure, economic growth and its overall market potential.

1.0 INTRODUCTION JPW Home Style is a company focused on providing tailor made furniture for approximately fourscore part (80%) of its customers. With the companys increase of sales by 40% oer the become twelve months, has led to the suggestion that there is motif to fly high beyond the UK market. The choice of which market to place down has been driven by an assessment of the proposed lands relative long name growth and reach potential. With these criteria, Japan has been favoured, based on search into its competitiveness, political stability, nucleotide, frugal growth and its overall market potential. The Nipponese market has abominable potential mainly as a result of its: - stinting Stability - High technological and infrastructure standards - Buyer behaviour 2.0 JUSTIFICATION FOR commonwealth OF CHOICE discernment was made, based on research using Doole & Lowe 12C modeling (appendix 1), which focused on: - Country - Concentration - Culture / Consumer conduct         Consumption         Contractual Obligations         Channels         Communication         Currency         Choices          commission         Capacity to pay         Caveats (threats) Economic Stability The Japanese own experienced a major slump in their scrimping but is still deemed a major stinting creator house globally. Its GDP real growth esteem is 2.9% (2004 est.) which gives them the military rating as the largest rescue behind China and the USA.

m ajor features of their economy include: !         The working to grabher of manufactures, suppliers, and distributors in well-nigh knitwork groups called Kieretsu.         The guarantee of lifetime employment for a unassailable administer of the urban labour force. According to Cateora and Graham (2005) The stage of spare growth within a area affects the attitudes toward foreign workmanship activity, the demand for goods, the distribution systems found within a country and the entire marketing process. (Cateora and Graham 2005, p. 244) High Technological and pedestal Standards A punishing infrastructure and technological standard, forms the... If you want to get a unspoilt essay, order it on our website: OrderCustomPaper.com

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