Ifrah Naz MAKETING PEST AND SWOT ANALYSIS: Business Marketing: Unit 3 A3

The Pest analysis examines the outside(a) environment and the global factors that may dishonor a business. This provides a quick re placeation of the external pressures approach a business, and their possible constraints on a business. The P.E.S.T factors atomic f be 18: political Economical Social Technology Political: This is concerned with how political developments, regionally and internationally might take up a businesses strategy. This can include legislation, such as consumer laws, stratumula and the governments view of certain activities. An example of a political consider that may affect Bling-Bling is Legislation this being the trade descriptions act. The volte-face Description Act 1968-prohibits ridiculous or misleading descriptions of goods or services. Therefore this means it is illegal to include designs on the form jewellery and advertise this on posters when these be not sacrifice on the jewellery itself. Also Bling-Bling can not war cry that t he beaded jewellery is made out of metal when they are made from plastic, this is falsely describing the goods and misleading the consumers. If the law is broken at that place are consequences to face. If a customer has complaints about false advertise of the products they could notify the office of Fair Trading or the ad standards Authority. These authorities set up to monitor advertising in the U.

K it makes sure that advertisers confirm to the British grave of Advertising and sales promotion Practise. This code stresses that all advertisements mustiness be legal, decent, clean and truthful. This therefore m eans that Bling-Bling must construe truthfu! l and respectable advertising, meaning from the market strategy chosen include dead on target pricing, location of where the stand will be set up and times of marketing e.t.c. Legislation is important and must be abided by the business. For .e.g. if a new health and safety law came to propel that All jewelry shops must ensure their jewellery... If you want to get a full phase of the moon essay, order it on our website: OrderCustomPaper.com

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