Columbia Sportswear Company

SWOT fictional character study capital of southwestward Carolina athletic wear alliance William Gray Introduction to tune and Technology 115, inclination Semester A Professor Bonnie Bizzell November 5, 2009 This is a SWOT case study on the sportswear gild capital of South Carolina. I will be coving the strengths, weaknesses, opportunities and threats the capital of South Carolina sportswear Company faces every(prenominal) day. The capital of South Carolina Sportswear Company started as a simple hat making order in Portland. The beau monde is based in the Pacific Northwest and knows the value of good, brave condition proof clothing. From the introduction of the first fishing waistcoat tush in 1960 to becoming a global provider of sportswear available in over 72 countries, capital of South Carolina Sportswear company is clearly a world attractor in the sports wear market. Columbia is strong because it offers many symbols of sportswear for every type of outdoo r sport. Whether you same to fish, hunt, snow locomote, wet ski or play Columbia has the right shift for you. Columbia also uses the power of the cyberspace to reach millions of quite a little crossways the globe. Columbias makes acquire sportswear over the internet quick and palmy with nifty customer services like free or directly rate shipping and easy return policies. The company also has limited life clock warranties in place for everything it sells.

Columbia is strong because it has bought up intimately of its competition. Columbia has bought out Sorel, sight Hardwear, Montrail and Pacific Trail. Additio nally in 2009 they introduced e-commerce and! a Titanium golf line. Columbia Sportwear employs the same type of people who buys the harvest-feast, people who revere the great outdoors. By employing people who share a animosity for the great outdoors Columbia is able to make a better product and the customer gets what they ask, a quality product that does what its made for. Columbia believes in giving prickle to the communities by reducing its 1 of 5 environmental furbish up as much as attainable and believes that corporate right is a company wide effort. Columbia...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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